Businesses today require multiple strategies to compete in the global marketplace. Not only must businesses properly define themselves to customers and distinguish themselves from the competition but they must also stay up to date on the newest technologies and use it to their advantage. The internet has revolutionized many ways that businesses compete and having a proper online presence is no longer an optional luxury, it is clearly a necessity. Funneling online traffic to your business websites is no easy task. Often times skilled and experienced marketing companies are outsourced to handle the complex job of sustaining a powerful online presence. Many companies need more online traffic, but what are the best ways to increase it and why are the current strategies failing? Here are 3 reasons why your strategy to increase online traffic isn’t working.
1. The advertising side of the marketing plan is not strong enough
One part of a sound marketing strategy is to have the advertising portion spearhead the whole campaign. If the initial ads are not properly defining the brand of the product or service, or are not distinguishing them from other competitors’, the overall interest will be low and this will be reflected not only in low sales and brick and mortar activity but in the online domain as well. To be able to capitalize on the turn over from online activity you must first stimulate and interest the customer base into seeking out more information.
2. Failure to build the brand using social media outlets
Social media is a revolutionary force in the online domain as it pertains to businesses. It has changed marketing and advertising substantially for better or worse. Any marketing plan that fails to realize the potential in advertising and brand building, using social media, is not fully utilizing and leveraging the internet. Most of society, especially the youth, are familiar with social media and count and depend on it for their information. Word of mouth and direct business advertising seem to merge together on social media outlets. By utilizing this resource, an advertising agency was able to properly identify niche markets, hone brands, learn about what customers wanted, all while improving online traffic.
3. Not using blogging and article resources properly
Along with social media, many depend on blogs and online articles to learn about new products and services offered. SEO article writing is also another way to connect with potential readers and also drive traffic to your websites. By under utilizing these resources, the online presence will be hampered in waves of other companies utilizing the same resources correctly. It is important to stick out from everyone else and continue to put in effort into blogs and articles. Also, using ill-defined headings and topics will muddle the results and confuse the market. It is important to be very precise with the topics and headlines that lead the subject matter of the blogs and articles. When properly done, not only will customers be informed of new products and services, but they will have a favorable impression of your brand as well as a desire to continue searching for more information online.
As you can see, utilizing the online domain for advertising and marketing purposes is extremely important for driving traffic. Avoid these top mistakes and watch your traffic soar.