Is your brand on Instagram? What are you doing to bolster your brand there? Are you still figuring out ways in which you can enhance your presence there? Today we will be looking at ways in which Instagram can be used for businesses.
First things first. Instagram’s “Snapchat-like” stories are the latest buzz in the world of social media. We will talk about that first. Instagram Stories refer to a series of videos and images that can be uploaded to a different feed from your regular one. These stories disappear after 24 hours. Meanwhile, the story continues to be shown chronologically once you add content to it. There is scope to edit your content with fun emojis, finger paint and text. The videos and images on this feed cannot really be liked or commented on but you will be able to send a message from the Stories on the slideshow to your user. You can even share parts of the stories on your regular feed.
Now, the question is how exactly a Social Media Management Company can make use of this feature to improve brand awareness? We will explore how.
Instagram Stories are a great avenue for securing engagement online. Any sagacious advertiser would understand that. Firstly, it can be a great way with the help of which you can give your users a sneak-peek of what’s happening behind the scenes. Talk about weaving stories and there’s nothing better than telling them who you’re – beyond your products or services. Tease them with glimpses of the upcoming changes to your website or introduce them to your team via videos. These are a few great ways in which you can build buzz and engage users.
Instagram Stories render a certain degree of exclusivity to your content. Capitalize on this exclusivity to gain more followers on this platform. Use this platform to secure more registrants for webinars or for Facebook video sessions.
Instagram’s Algorithm: What you need to know
The recent algorithm change introduced by the platform has attracted the attention of B2C businesses. Earlier, your posts appeared chronologically on the feed. In the wake of the change, however, only posts that are likely to garner the highest degree of attention or engagement in the form of likes, comments, and shares, appear at the top. Instagram, from now on, will try to gauge the kind of interest a post will be able to generate. Talk about Artificial Intelligence!!
Businesses, as such, are required to revise their social media strategies because they would want to get their most recent posts appear first. If they don’t then there’s hardly any point of sharing them at the first place. There is a need to respond to this change with marked immediacy. Ask your fans to turn on their notification, use relevant hashtags to attract discussions on recent topics and strengthen focus on the creation of shareable and click-worthy content. Make sure you’re picking the right marketing tools to measure the success of your content- shares, clicks, audience growth, and click-throughs.