Local search and its impact on business listings
Keeping on top of your competition used to be as easy as reading their ad in the local flier or driving past their storefront window. Online, it’s not that simple.
Businesses have profiles and campaigns all over the web. With Reputation Management, it’s easy to monitor competition on Facebook, Twitter, and foursquare and see how your own business stacks up.
See how you compare with local search terms
Share of Voice shows businesses how often they appear for specific keywords compared to their competitors. If you owned this particular dental clinic, you can see that you should publish more blogs and web pages about “braces” to rank higher for that term.
Find out about competitors’ deals and social activity
Seeing a competitor’s social activity can provide insights on the best times to offer deals, share updates, and find out who’s checking in. It’s also helpful for seeing what kind of promotions are successful and applying it to your own campaigns.
Compare the most important social analytics
Reputation Management cuts out meaningless analytics and focuses on the most important stats for local businesses. Compare weekly followers, share of audience, competitive reach, post frequency, and more.
With 85% of consumers having searched for a business online at least once in the past year,2 it’s clear that local businesses need to be listed correctly and consistently online. Vendasta’s Reputation Management solution makes it easy to:
- Check listings across the web and correct for inconsistencies
- Ensure that a business is listed on the places where their customers are looking
- Receive alerts and reminders to deal with missing and incorrect listings
- Climb local search rank with improving the consistency of data
Reputation Management is just the tip of the iceberg
Explore LIMG’s other digital solutions and see how you can cater to your whole range of customers’ needs and maximize your digital presence.
See what Reputation Management can do for your business
Local Internet Marketing Group
10420 SW 62nd St
Miami, FL 33173