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A new report from Juniper Research has found that there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year.

The report, Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019, claimed that the surge in user numbers would in large part be driven by increased retailer engagement with various mobile channels, as retailers are now integrating coupons into loyalty programs to a greater extent, while focusing on delivering coupons direct to consumers rather than relying on aggregator sites. However, brands are increasingly leveraging the retail database to deliver targeted coupons, and the lack of adequate point of sale  redemption technology remains the key hurdle to greater deployment and adoption of mobile coupons.

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