What’s the number one thing that can make or break a business? Simple – it’s your reputation. Branding is a word that’s thrown around quite often in the marketing industry, and for good reason. It’s key for getting customers to know, trust, and more importantly, purchase from you. This is why online reputation management is so essential. Without it, your brand will either go unnoticed, or will suffer from a bad wrap due to negative posts that are left unchecked.
The same goes for personal branding, which too gets overlooked by businesses and entrepreneurs. Today’s consumer is looking to connect with brands that are like people, not corporations. This makes personal branding a significant tool for building your authority.
If you have yet to start building your personal brand, then here are some tips to help get you started with your online reputation management.
Always Be Authentic
Your personal image online should be authentic, so refrain from creating an alter ego. The idea of faking it until you make it needs to be tossed out the window because that won’t fly here. Online users are savvy about who they come to trust, so if they get a whiff of ingenuity, they will not only unfollow you, but they will call you out, which can potentially tarnish any branding you were successful enough to build. In this case, you would have to hire online reputation management services to turn around your fate.
Become a Thought Leader
You don’t want to just be a person that regurgitates what others are saying. Have your own mind and thoughts about your industry and topics related to your market, and speak about them. Your social platforms are your playground for sharing your thoughts, which could in turn help strengthen your position as an authority and trusted source. Think of Steve Jobs, Bill Gates and other entrepreneurs who were well-known by their customers and the world. They were known best as thought leaders and innovators.
It’s a Marriage Not a Date
Personal branding is a long-term commitment, so you have to be ready to put in work for the long haul. You need to develop an online reputation management strategy that will be implemented over the course of years. This should be in effect for as long as your company is in business – and this includes managing your personal branding.
If you need help with your personal branding, then consider hiring professional online reputation management services.